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The snack that has it all: People's associations with ideal snacks

机译：拥有它的小吃：人们的协会与理想的零食

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摘要

Although many people intend to eat healthily, their actual snacking behavior is often marked by a high consumption of calorie-dense, unhealthy snacks. One reason for this discrepancy may be that people tend to associate unhealthy food with tasty food, preventing them to follow up on their healthy snacking goals. To support people in snacking more healthily according to their intentions, there is an urgent need to better understand how people perceive the 'ideal snack', which may eventually be used to make healthy snacks more attractive. In the present research, we aim to elucidate conceptions of ideal snacks without loaded connotations of healthy and unhealthy, and subsequently compare them to features that are associated with healthy and unhealthy snacks. A Dutch community sample (N = 1087) was asked to generate conceptions of their ideal snack, and name features of what they considered to be (un)healthy snacks. The results revealed a multitude of idiosyncratic ideal snack conceptions. Commonalities were sensory characteristics and the notion of 'healthy'. Healthy and unhealthy snacks were primarily associated with their positive or negative consequences for health. These findings may inform the design and marketing of healthy, nutritionally balanced snacks that are palatable and attractive to the very people that make food choices.
机译：虽然很多人打算健康吃，但他们的实际零食行为往往标志着卡路里密集，不健康的小吃的高消耗。这种差异的一个原因可能是人们倾向于将不健康的食物与美味的食物联系起来，防止他们跟进健康的零食目标。为了支持人们根据他们的意图更健康地零食，迫切需要更好地了解人们如何看待“理想的零食”，最终可能会用于使健康的零食更具吸引力。在本研究中，我们的目标是阐明理想零食的概念，而不会加载健康和不健康的内涵，随后将它们与健康和不健康的小吃相关的特征进行比较。荷兰社区样本（n = 1087）被要求生成其理想零食的概念，以及他们被认为是（联合国）健康零食的名称的名称。结果揭示了众多的特质理想的小吃概念。常见是感觉特征和“健康”的概念。健康和不健康的零食主要与他们对健康的积极或负面影响有关。这些调查结果可能会通知设计和营销健康，营养平衡的零食，这对制作食物选择的人来说是可口的和吸引力的。

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