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首页> 外文期刊>Appetite >Does a 'protective' message reduce the impact of an advergame promoting unhealthy foods to children? An experimental study in Spain and The Netherlands
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Does a 'protective' message reduce the impact of an advergame promoting unhealthy foods to children? An experimental study in Spain and The Netherlands

机译：'保护'消息是否会降低促使儿童不健康食物的advergame对儿童的影响？ 西班牙与荷兰的实验研究

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The weight of evidence points to the advertising of food affecting food consumption, especially among children. Such advertising often promotes unhealthy foods. Current policy deliberations focus on developing effective 'protective' messages to increase advertising literacy and consequent scepticism about advertising targeting children. This study examined whether incorporating a 'protective' message in an advergame promoting energy-dense snacks would reduce children's snack intake. A randomized between-subject design was conducted in the Netherlands (N = 215) and Spain (N = 382) with an advergame promoting either energy-dense snacks or nonfood products. The results showed that playing an advergame promoting energy-dense snacks increased caloric intake in both countries, irrespective of whether the 'protective' message was present or not. These results point to the limitations of 'protective' messages and advertising literacy and provide policy makers with a rationale for extending the current prohibition of food advertising to young children in the terrestrial media to online environments. (C) 2017 Elsevier Ltd. All rights reserved.
机译：证据的重量指出了影响食物消费的食物的广告，特别是儿童。这种广告通常促进不健康的食物。目前的政策审议侧重于制定有效的“保护性”信息，以提高对广告瞄准儿童的广告识字和随之而言的怀疑。本研究审查了是否在促进能源密集的小吃中纳入一个“保护性”信息，将减少儿童的小吃摄入量。在荷兰（N = 215）和西班牙（N = 382）中进行了随机的主题设计，并具有促进能量密集的小吃或非复制产品的副词。结果表明，促进促进能源密集的小吃的共同促进了两国的热量摄入量，无论是否存在“保护”消息。这些结果指出了“保护性”信息和广告识字的局限性，并为政策制定者提供了一个理由，以便将目前禁止食品广告的基本制定者向在线环境中向陆地媒体中的幼儿延伸给幼儿。 （c）2017 Elsevier Ltd.保留所有权利。

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