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Color associations among designers and non-designers for common warning and operation concepts

机译:设计师和非设计者之间的彩色关联,用于共同警告和操作概念

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摘要

This study examined color-concept associations among designers and non-designers with commonly used warning and operation concepts. This study required 199 designers and 175 non-designers to indicate their choice among nine colors to associate with each of the 38 concepts in a color-concept table. The results showed that the designers and non-designers had the same color associations and similar strengths of stereotypes for 17 concepts. The strongest color-concept stereotypes for both groups were red-danger, red-fire, and red-hot. However, the designers and non-designers had different color associations for the concepts of escape (green, red), increase (green, red), potential hazard (red, orange), fatal (black, red), and normal (white, green), while the strengths of the 16 remaining associations for both groups were not at equivalent levels. These findings provide ergonomists and design practitioners with a better understanding of population stereotypes for color coding, and consequently to effectively use colors in their user-centered designs.
机译:本研究在具有常用警告和操作概念的设计师和非设计人员中检查了颜色概念关联。本研究需要199个设计人员和175名非设计者,以表明他们在九种颜色中选择它们,以与颜色概念表中的38个概念相关联。结果表明,设计人员和非设计者具有相同的颜色关联和17个概念的刻板印象的类似强度。两组的最强大的颜色概念刻板印象是红危险,红火和红热。然而,设计师和非设计者对逃生(绿色,红色),增加(绿色,红色),潜在危险(红色,橙色),致命(黑色,红色)和正常(白色,绿色),而两个群体的16个缔约方的优势不是在等效水平。这些调查结果提供了人体工程学家和设计从业者,更好地了解彩色编码的人口刻板印象,从而有效地在其中心设计的设计中使用颜色。

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