...
  • 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Information Technology for Development >Towards closing the gender gap in Iraq: understanding gender differences in smartphone adoption and use
【24h】

Towards closing the gender gap in Iraq: understanding gender differences in smartphone adoption and use

机译：缩小伊拉克的性别差距：了解智能手机采用和使用的性别差异

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

This paper examines gender differences in Iraq in terms of smartphone adoption and use, with a specific focus on the factors that can affect women's adoption and use of smartphones. The research used the mobile phone acceptance and use model. In total, 533 questionnaires were distributed to consumers aged 18-29 and the data were analyzed using partial least squares structural equation modelling. The findings revealed that the model fitted well with men and women, but the order of significance of the factors differed between the two genders. Three factors in the model had significantly different effects on behavioral intention when compared by gender. These three factors are culture-specific beliefs and values, habit and perceived relative advantage. The findings indicate that when targeting Iraqi women, other factors in addition to price must be considered.
机译：本文在智能手机采用和使用方面审查了伊拉克的性别差异，具体关注可能影响妇女采用和使用智能手机的因素。 该研究使用了移动电话验收和使用模型。 总共，将533调查问卷分配给18-29岁的消费者，并使用偏最小二乘结构方程模型分析数据。 结果表明，该模型与男性和女性合理，但两个人之间的因素有意义的秩序。 该模型中的三个因素因性别而对行为意图的影响显着不同。 这三个因素是文化特异性信仰和价值观，习惯和感知的相对优势。 调查结果表明，当目标伊拉克女性时，必须考虑除价格外的其他因素。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号