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Examination of multiple perspectives of sustainability in business

机译：考察业务可持续性的多个视角

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Businesses are often misconceived as the antithesis of sustainability, despite the increasing emphasis given on sustainable practices by all stakeholders, namely, government, producers and consumers. Extant literature observes sustainability concerning each of the stakeholders through different lenses such as green marketing, eco-orientation and sustainable consumption. As a result, the meaning of the term 'sustainability' is often ambiguous and needs to be understood comprehensively. Examining the concept through the supply and demand perspective can bring forth more pragmatic insights related to sustainability in businesses. This umbrella review aims to study the varied perspective of sustainability concept and the underlying theories by taking a supply-demand perspective of producers and consumers. The study builds a thematic representation of the involved stakeholders surrounding the symbiotic relationship between sustainable consumption and green marketing concept. The observed drivers have immediate implications for marketing management in developing green marketing strategies.
机译：尽管所有利益攸关方的可持续行为越来越强调，企业往往被误认为是可持续性的对比度，即政府，生产者和消费者的可持续发展。现役文献通过绿色营销，生态定向和可持续消费等不同的镜头观察有关每个利益攸关方的可持续性。结果，“可持续性”一词的含义通常是模糊的，需要全面地理解。通过供应和需求的观点检查概念可以带来与企业可持续性相关的更加务实的见解。这种伞审查旨在通过为生产者和消费者提供供给需求的观点来研究可持续发展概念和基础理论的不同观点。该研究建立了涉及的利益攸关方的主题代表，围绕着可持续消费与绿色营销理念之间的共生关系。观察到的司机对开发绿色营销策略的营销管理立即影响。

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