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Strategic upgrading of an overseas subsidiary through export promotion activities: the case of Kuozui Motor

机译:通过出口促进活动进行海外子公司的战略升级:Kuozui Motor的案例

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>This study examines the factors that influenced the role of Kuozui Motor – Toyota's Taiwanese subsidiary — in developing products and manufacturing for third countries. Employing a case-based exploratory research approach, this study reveals how Kuozui was able to become a regional hub with deep involvement in new product development. The study finds that while this change was partially crisis-driven, the major factor that leads to the acquisition of new roles related to new product development by this Taiwanese subsidiary of Toyota was capability building, particularly in manufacturing engineering. The case of Kuozui suggests that at subsidiaries of Toyota in small to medium-sized markets, while maintaining high factory performance, moving upstream from manufacturing excellence to process design and process improvement excellence is a major step toward the assignment of new product development work for third-country markets.
机译:本研究探讨了影响高济汽车 - 丰田台湾子公司的作用的因素 - 为第三国开发产品和制造业。 本研究采用基于案例的探索性研究方法,揭示了Kuozui如何成为一个区域中心,深入参与新产品开发。 该研究发现,虽然这一变化是部分危机驱动的,导致该台湾富通的台湾附属公司获得了与新产品开发有关的新角色的主要因素是能力建设,特别是在制造工程中。 Kuozui的案例表明,在丰田的子公司小于中等市场,同时保持高工厂绩效,从制造业的卓越上游移动到过程设计和过程改善卓越,这是朝着第三次新产品开发工作的重大步骤 -Country市场。

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