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Contrasting delivery modes for second screen TV content-Push or pull?

机译:对比的交付模式用于第二屏幕电视内容 - 推或拉动?

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摘要

The use of mobile devices during television viewing is now commonplace, and broadcasters are increasingly supplying programme-related 'companion content'. To produce an optimal user experience, it is important to determine how the delivery of companion content affects and is perceived by the viewer-without this we risk distracting the viewer, leading to frustration and disengagement. We present a controlled study investigating how attention, cognitive load (as measured by the NASA TLX), and users' preferences are affected by the provision of two different content delivery modes: pushed and pulled. We find that delivery mode affected the temporal distribution of gaze to the tablet, with a consistent viewing pattern for pushed updates, which attracted attention within a few seconds, and a more diverse set of viewing patterns when updates were pulled. Cognitive load was similar in both conditions, and there was no consensus as to which mode was preferred, but users showed strong, polarised individual preferences. The advantages of each delivery mode are presented as a set of recommendations for the delivery of companion content.
机译:在电视视野期间使用移动设备现在是普遍的,广播公司越来越多地提供与程序相关的“伴随内容”。为了产生最佳用户体验,重要的是要确定伴侣内容的交付方式如何影响和观察者 - 如果我们的风险分散观众,导致挫折和脱离。我们提出了一种对调查关注,认知负荷(通过NASA TLX的测量)的受控研究,并且用户的偏好受到两种不同内容交付模式的影响:推动和拉动。我们发现交付模式影响了Gaze对平板电脑的时间分布,具有一致的观看模式,用于推动更新,在几秒钟内引起了注意力,并且在拉动更新时更多样化的观看模式。在这两个条件下,认知负荷相似,并且没有与哪种模式共识,但用户显示出强烈,极化的个体偏好。每个递送模式的优点将作为交付伴随内容的一系列建议书提供给出。

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