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A proposal of the event-related potential method to effectively identify kansei words for assessing product design features in kansei engineering research

机译:与事件相关的潜在方法的提议有效识别Kansei单词以评估Kansei工程研究中的产品设计特征

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The effective acquisition of kansei words for assessing product design features plays a decisive role in knasei engineering research, whereas previous studies rarely give a full understanding of how to effectively grasp the related kansei words. The existing findings revealed that traditional methods based on questionnaire surveys might have trouble and limitations in kansei words acquisition. The process requires the active involvement of users, which could be time-consuming, expensive, knowledge and labor intensive. Hence, there still remains a need for an efficient method that can effectively identify kansei words for assessing product design features in kansei engineering study. The N400, an event-related potential (ERP), can be triggered by semantic violations in visual stimulus materials. The present study investigates whether N400 can be used as an electrophysiological measurement to effectively identify kansei words for assessing product design features in kansei engineering research. This study takes the SUVs' pictures as the prime stimulus and two relatedness-match levels of kansei words from a high level to a low level as the target stimulus, including the unrelated kansei words and related kansei words. It is shown that the related kansei words elicit a shorter N400 amplitude than the unrelated kansei words. Moreover, the N400 exhibits the different scalp distributions between related and unrelated kansei words. These findings indicate that the N400 could be used to compensate limitations of conventional questionnaire surveys in kansei words acquisition for assessing product design features.
机译:用于评估产品设计特征的Kansei词的有效收购在KnaNei工程研究中起着果断作用,而以前的研究很少能够充分了解如何有效地掌握相关的Kansei字。现有调查结果显示,基于问卷调查的传统方法可能会在Kansei Words获取中产生麻烦和局限性。该过程需要用户的积极参与,这可能是耗时,昂贵,知识和劳动密集的。因此,仍然需要一种有效的方法,可以有效地识别Kansei词来评估Kansei工程研究中的产品设计特征。 N400,事件相关的潜在(ERP),可以通过视觉刺激材料中的语义违规来触发。本研究研究了N400是否可以用作电生理学测量,以有效地识别Kansei词来评估Kansei工程研究中的产品设计特征。这项研究将SUV的图片作为主要刺激的主要刺激和两个相关性 - kansei词从高水平到低水平作为目标刺激,包括无关的kansei词和相关的kansei词。结果表明,相关的Kansei词引起了比不相关的Kansei单词更短的N400幅度。此外,N400在相关和无关的Kansei单词之间展示不同的头皮分布。这些发现表明,N400可用于补偿Kansei Words获取中传统问卷调查的限制以评估产品设计特征。

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