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Analysis of entrepreneurship perception and business developmental strategy of silk in Wajo Regency, South Sulawesi,Indonesia

机译:印度尼西亚南苏拉威西省Wajo Regency丝绸的创业感知与企业发展战略分析

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Purpose - This paper aims to investigate the entrepreneurship perception and business developmental strategy of silk business in Wajo Regency, South Sulawesi Province, Indonesia. Design/methodology/approach - The study subject was the silk industry located in Wajo Regency, South Sulawesi Province. The study population was 544 silk weavers running the business of silk weaving. The study sample consisted of 235 respondents. To prove the hypothesis stated by the author, the canvas business model analysis method was used to identify entrepreneurship perception, and SWOT (strength, weaknesses, opportunities and threats) analysis was conducted to understand the potential of the strategy of weaving business development in Wajo Regency, South Sulawesi Province, Indonesia. Findings - Business model canvas (BMC) is a complex business model that becomes simple through a canvas approach, drawing a sheet of the canvas containing a map of nine elements (box), allowing businessmen to identify the business potential. The nine elements of the canvas that should be understood and considered for running a business are customer segment, value proportion, channel, customer relationship, revenue steam, key resource, key activities, key partnership and cost structure. To improve farmers' entrepreneurship perception, it would be nice for the weavers who run the silk business should constantly consider the nine elements of BMCso that in running their businesses, they can understand different considerations and create a progressive and developing silk industry. Originality/value - This research is about merger two concept of business development in entrepreneurship to increase revenues, with the location of study as originality (no previous research for this relationship): Auditor in Wajo regency South Sulawesi Province in Indonesia. Based on the background stated above, this study aims to analyze entrepreneurship perception and silk industry developmental strategy in Wajo Regency, South Sulawesi Province, Indonesia.
机译:目的 - 本文旨在调查印度尼西亚南苏拉威西省Wajo Regency的丝绸业务的创业感知和业务发展战略。设计/方法/方法 - 研究科目是南苏拉威西省Wajo Regency的丝绸行业。学习人口是544丝织物,运行丝绸织造业务。研究样本由235名受访者组成。为了证明作者所述的假设,帆布业务模式分析方法用于识别创业感知,并进行了SWOT(力量,弱点,机遇和威胁)分析,以了解Wajo Regency编织业务发展战略的潜力,印度尼西亚南苏拉威西省。调查结果 - 商业模式画布(BMC)是一种复杂的商业模式,通过画布方法变得简单,绘制包含九个元素地图(框)地图的画布,允许商人识别业务潜力。 Canvas的九个元素应该被理解和考虑运行业务是客户分部,价值比例,渠道,客户关系,收入蒸汽,关键资源,关键活动,关键伙伴关系和成本结构。为了提高农民的创业感知,运营丝绸业务的编织者应该不断考虑BMCSO的九个元素,以便在运行业务,他们可以了解不同的考虑因素,并创造一个进步和开发的丝绸产业。原创性/价值 - 本研究是关于创业的合并两个业务发展的概念,以增加收入,以及研究的原创性(没有以前对这种关系的研究):印度尼西亚Wajo Regency South Sulawesi省的审计员。该研究基于上述背景,本研究旨在分析印度尼西亚南苏拉威西省Wajo Regency的创业感知和丝绸产业发展战略。

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