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Enablers of NPD financial performance The roles of NPD capabilities improvement, NPD knowledge sharing and NPD internal learning

机译:NPD金融表现的推动者NPD能力改进的角色,NPD知识共享和NPD内部学习

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摘要

Purpose - The purpose of this paper is to examine new product development (NPD) financial performance enablers through examining the roles of NPD capabilities improvement, NPD knowledge sharing and NPD internal learning in manufacturing organisations in Jordan. Design/methodology/approach - Based on relevant literature review on NPD performance, a structured questionnaire was developed to collect data related to NPD performance measures. Questionnaires were distributed to a sample of 558 manufacturing organisations in Jordan, out of which 355 were returned and valid for the analysis. Exploratory and confirmatory factor analyses were applied to reveal NPD performance success dimensions that manufacturing organisations use to assess NPD performance success. Then, path analysis was employed to examine the research model and test its hypotheses. Findings - The study's findings reveal that manufacturing organisations use a multidimensional construct for assessing NPD performance success, which consists of NPD financial performance, NPD internal learning, NPD capabilities improvement, NPD knowledge sharing, and NPD marketing performance. NPD capabilities improvement exerted a positive and significant effect on each of NPD internal learning, NPD knowledge sharing, and NPD marketing performance, respectively. NPD knowledge sharing exerted a positive and significant effect on each of NPD internal learning NPD marketing performance. Each of NPD internal learning and NPD marketing performance exerted a positive and significant effect on NPD financial performance. The structural findings also indicate that 38.1 per cent (R2 is 0.381) of NPD financial performance is explained by the path of NPD capabilities improvement, NPD knowledge sharing and NPD marketing performance, which is the strongest path in the empirical model. Research limitations/implications - The paper's focus on manufacturing organisations limits its contribution to the manufacturing sector only. The services sector is a rich field for understanding NPD financial performance enablers in various service industries. Further, the paper focusses on only five dimensions of NPD performance success, other dimensions of NPD performance success might add more insights to their effect on NPD performance success measures especially their effect on organisational performance. Practical implications - The findings of this study provide managers of manufacturing organisations with empirical insights related to the multidimensionality of NPD and their complex relationships to enhance NPD financial performance. The empirical findings assist managers to assess their NPD strategies, processes and implementation based on a results-oriented approach. The major contribution of the study is identifying the strongest paths of NPD financial performance enablers which reveals the complexity and criticality of NPD capabilities improvement, NPD knowledge sharing and NPD marketing performance on NPD financial performance. The rationale is NPD financial performance is still the most important NPD performance success dimension amongst manufacturing organisations. Originality/value - The originality of this paper stems from developing and testing a multidimensional model of NPD financial performance enablers for the first time in emerging markets, Jordan. NPD financial performance is a function of other areas of NPD performance dimensions, namely; NPD capabilities improvement, NPD knowledge sharing and NPD marketing performance. This empirical evidence is provided to managers for the first time by this study.
机译:目的 - 本文的目的是通过审查Jordan制造业组织的NPD功能改善,NPD知识共享和NPD内部学习的作用来研究新产品开发(NPD)财务绩效推动者。设计/方法/方法 - 基于对NPD性能的相关文献综述,制定了结构化问卷,以收集与NPD绩效措施有关的数据。调查问卷分发给约旦558制造组织的样本,其中355次返回并对分析有效。应用探索性和验证因素分析揭示制造组织用于评估NPD性能成功的NPD性能成功尺寸。然后,采用路径分析来检查研究模型并测试其假设。调查结果 - 该研究的调查结果表明,制造组织使用多维构建体来评估NPD性能成功,其中包括NPD财务表现,NPD内部学习,NPD能力改进,NPD知识共享和NPD营销表现。 NPD能力改善分别对NPD内部学习,NPD知识共享和NPD营销业绩中的每一个积极而显着影响。 NPD知识分享对NPD内部学习NPD营销表现的每个人产生了积极和显着影响。 NPD内部学习和NPD营销表现中的每一个都对NPD财务表现产生了积极和重大影响。结构调查结果表明,NPD能力改善,NPD知识共享和NPD营销业绩的路径解释了NPD财务绩效的38.1%(R2为0.381),这是实证模型中最强的路径。研究限制/含义 - 本文对制造组织的关注仅限于其对制造业的贡献。服务部门是一个丰富的领域,了解各种服务行业的NPD财务业绩。此外,本文侧重于NPD性能成功的五个维度,NPD性能成功的其他维度可能会增加对NPD性能成功措施的影响更多的见解,特别是它们对组织绩效的影响。实践意义 - 本研究的调查结果为制造组织的管理者提供了与NPD的多征相关的经验见解及其复杂的关系,以提高NPD财务表现。实证调查结果协助管理人员根据以成品导向的方法评估其NPD战略,流程和实施。该研究的主要贡献是识别NPD金融业绩的最强路径,揭示了NPD能力改善,NPD知识共享和NPD财务绩效的复杂性和关键性。理由是NPD财务表现仍然是制造组织中最重要的NPD性能成功维度。原创性/价值 - 本文的原创性源于在新兴市场的第一次开发和测试NPD金融业绩的多维模型,在新兴市场,Jordan。 NPD财务表现是NPD性能尺寸的其他领域的函数,即; NPD能力改进,NPD知识共享和NPD营销表现。本研究首次向管理人员提供了这一经验证据。

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