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首页> 外文期刊>International Journal of Rural Management >Alternative Transportation Enterprises for Rural Australia: An Organizational Study of Greener Options and Use
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Alternative Transportation Enterprises for Rural Australia: An Organizational Study of Greener Options and Use

机译：澳大利亚农村的替代交通企业：绿色选择和使用的组织研究

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摘要

Economic and social norms/behaviours challenge ‘greener’ transportation alternatives in rural Australia’s car-dependent society. Surveys ( n = 412) and interviews ( n = 44) conducted at a rural Australian organization reveal experiences with, and perceptions about, carpooling, public transportation, greener cars and walking/cycling campaigns. Infrastructure, cultural norms and life-stage demands competed against pro-environmental transportation actions, even if self-identifying as ‘pro-environment’. Discussed amid cognitive dissonance and impression management theory, findings support ‘attitude/action’ gaps in environmental psychology research. Interview participants knew vehicles degraded the environment and 81 per cent surveyed used environmental ratings in car purchasing decisions. Thus, deficit-based communication theory and public health campaigns are limiting approaches. Change management requires innovative solutions, not awareness-raising campaigns, to achieve organizational carbon neutrality goals beyond ‘offsetting’ and address the reasons—inconvenience and social/physical undesirability—interviewees shared about their ability/willingness to walk/cycle/share-drive.
机译：经济和社会规范/行为挑战澳大利亚农村汽车依赖社会的“更环保”的交通替代品。调查（n = 412）和访谈（n = 44）在农村澳大利亚组织进行，揭示了与拼车，公共交通，绿色汽车和走路/骑自行车活动的经验。即使将自我识别为“亲环境”，基础设施，文化规范和生命阶段需求也竞争了促进了亲环保行动。在认知不分散和印象管理理论中讨论了，调查结果支持“态度/行动”在环境心理学研究中的差距。采访参与者知道车辆退化环境，81％的受访汽车采购决策中的环境评级。因此，基于赤字的沟通理论和公共卫生运动是限制性的方法。变革管理需要创新的解决方案，而不是提高认识的运动，以实现超越“抵消”的组织碳中性目标，并解决了因其行走/周期/股票的能力/愿望/股票的能力/愿望和愿望的原因和社会/身体不希望性 - 受访者。

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