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首页> 外文期刊>International Journal of Technology Management: The Journal of the Technology Management of Technology, Engineering Management, Technology Policy and Strategy >The strategy of repeated 'open' and 'narrow' approaches for standardised media
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The strategy of repeated 'open' and 'narrow' approaches for standardised media

机译：标准化媒体重复“开放”和“狭隘”方法的策略

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International standardisation contributes to market expansion. The standardisation also leads to the rapid spread of the technology and allows easy entry for many competitors into the market. This often leads to severe price erosion, with the result that a company which develops business opportunities from innovation fails to profit therefrom. This paper examines the way in which Sony could succeed in profiting from the business of 130 mm MO media in spite of the fact that the media was standardised. A key factor for the success is a strategy of repeated 'open' and 'narrow' approaches. One approach is to build an entry barrier by creating a market in demand for highly reliable media. The other approach is periodic introduction of a new generation of the media with double capacity and its periodic standardisation. The market, which is once open to competitors through standardisation, is narrowed again by the aforementioned strategy.
机译：国际标准化有助于市场扩张。 标准化还导致该技术的迅速传播，并允许在市场进入许多竞争对手。 这常常导致严重的价格侵蚀，结果表明，一家从创新中制定商机的公司无法从中获利。 本文审查了索尼在媒体的媒体业务中取得成功的方式，尽管媒体是标准化的。 成功的关键因素是重复“开放”和“狭隘”方法的战略。 一种方法是通过为高度可靠的媒体创建市场来建立一个进入障碍。 另一种方法是周期性引入具有双重容量及其定期标准化的新一代介质。 曾经通过标准化向竞争对手开放的市场通过上述策略再次缩小。

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