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首页> 外文期刊>International Journal of Technology Management: The Journal of the Technology Management of Technology, Engineering Management, Technology Policy and Strategy >The strategy of collaborative monopoly with use of the scheme of standardisation for storage product
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The strategy of collaborative monopoly with use of the scheme of standardisation for storage product

机译：利用储存产品标准化方案的协作垄断策略

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摘要

It is important to standardise a new product in order to expand a market. However, it is not easy to profit from a standardised product because its specification is open to competitors. This paper examines the way in which IBM, HP and Quantum (former Seagate) were able to succeed in profiting from the business of linear tape open (LTO) and in jointly monopolising the market in spite of the fact that LTO was standardised. A key factor for their success is a strategy of collaborative monopoly with use of the scheme of standardisation. This strategy consists of two strategic activities. First activity is to carry out the open type 'razor and blade' business model by utilising the scheme of standardisation in order to profit from the consumables such as storage media. Second activity is to realise antecedent development of both technology and business for the next generation of the media.
机译：为了扩大市场，标准化新产品是非常重要的。 但是，从标准化产品中获利并不容易获利，因为其规范对竞争对手开放。 本文审查了IBM，HP和Quantum（前希捷）能够从线性胶带开放（LTO）的业务以及虽然LTO是标准化的事实的事实，但其审查了IBM，HP和Quantum（以前的希捷）能够成功获利。 他们成功的关键因素是利用标准化方案的协作垄断战略。 该策略包括两个战略活动。 第一个活动是通过利用标准化方案来实现开放式“剃刀和刀片”的商业模式，以便从诸如存储介质等消耗品中获利。 第二项活动是实现下一代媒体技术和业务的先行发展。

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