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首页> 外文期刊>International Journal of Technology Management: The Journal of the Technology Management of Technology, Engineering Management, Technology Policy and Strategy >Managerial attention alteration in integrated product-service development
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Managerial attention alteration in integrated product-service development

机译：综合产品 - 服务开发的管理注意力

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摘要

This paper examines managerial attention alteration in an integrated product-service development project. A case study was conducted to shed light on the issue of developing integrated offerings in a product-oriented organisation. It is shown that attention given to product-related aspects will suppress service-related aspects. Since structures and channels benefit a product-orientation, service-related issues that use the same channels tend to be undermined. It is suggested that attention to both aspects would be enabled by a focus on the overall integrated offering rather than on the individual components competing for attention. However, an integrated project faces challenges in maintaining such a focus due to organisational structures that separate product-and service-related issues into separate channels.
机译：本文探讨了集成产品 - 服务开发项目中的管理注意力改变。 在以产品为导向的组织中开发综合产品问题，进行了一个案例研究。 结果表明，给予产品相关方面的注意力将抑制与服务有关的方面。 由于结构和渠道有利于产品方向，因此使用相同渠道的服务相关问题往往会受到破坏。 建议将注意到对两个方面的关注，专注于整体整合产品而不是竞争关注的各个组件。 然而，由于组织结构将其与与服务相关问题分成单独的渠道，综合项目面临挑战。

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