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首页> 外文期刊>International Journal of Technology Management: The Journal of the Technology Management of Technology, Engineering Management, Technology Policy and Strategy >Opportunities of frugality in the post-corona era
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Opportunities of frugality in the post-corona era

机译：在Corona时代的节俭机会

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摘要

Objective of this paper is two-fold: first, we assess the likely impact of the corona crisis on the economic and societal choices of people, especially in relation to voluntary simplicity. Second, we contextualise the impact of those choices in the field of innovation management. Taking a normative-conceptual perspective we seek to understand in how far frugality, and inter alia, frugal innovations can play a role in better managing the after-effects of the corona crisis and what implications arise out of this for the relevant societal stakeholders. Frugality is likely to emerge as a mega-trend that may shape a frugal 'affordable green excellence' (AGE) as the dominant innovation paradigm. To realise this potential, however, it is necessary for frugal innovators and entrepreneurs to develop a more comprehensive and multidimensional understanding of affordability that is targeted at ensuring financial, societal, infrastructural and ecological affordability of frugal products, services, technologies and business models.
机译：本文的目的是两倍：首先，我们评估了电晕危机对人们经济和社会选择的可能影响，特别是与自愿的简约有关。其次，我们在创新管理领域的选择内容中的影响。采取规范 - 概念的观点，我们寻求理解节俭，而且除其他外，节俭的创新可以在更好地管理Corona危机的后效果以及相关的社会利益攸关方中产生了什么影响。节俭可能会成为一个巨大的趋势，可能会塑造一个节俭'经济实惠的绿色卓越'（年龄）作为主导创新范式。然而，为了实现这一潜力，节俭创新者和企业家必须为确保节俭产品，服务，技术和商业模式的金融，社会，基础设施和生态能力提供更加全面和多维的理解。

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