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首页> 外文期刊>Internet Research: Electronic Networking Applications and Policy >The alternatives to being silent: exploring opinion expression avoidance strategies for discussing politics on Facebook
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The alternatives to being silent: exploring opinion expression avoidance strategies for discussing politics on Facebook

机译：沉默的替代方案：探索在Facebook上讨论政治的意见表达避免策略

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Purpose This study integrates the spiral of silence (SoS) theory and theory of planned behavior (TPB) by examining Facebook users' opinion expression avoidance, the reactions to dissenting views without revealing one's true opinion, in the context of political discussions. The present integrative approach provides a more comprehensive framework that expands our understanding of online opinion expression and withdrawal. Design/methodology/approach A cross-sectional online survey was employed, which rendered 348 valid responses from US college students (61.5% female; average age 19.11) recruited from a northeastern university. Findings The results categorized two sets of opinion avoidance strategies from six Facebook features. The intention to adopt "proactive avoidance strategies" (filtering out unwanted information) is positively related to descriptive norms and perceived self-efficacy, but negatively related to fear of isolation and perceived control of the urge to debate. Regarding the intention to employ "reactive avoidance strategies" (less obtrusive articulations), fear of isolation and attitudes toward opinion expression avoidance are positive determinants, whereas perceived control of the urge to debate again exerts a negative influence. Originality/value This study examines the growing variety of features that users adopt to avoid expressing their true opinion in reacting to dissenting views, updating our understanding of opinion circumvention in social media environment. As one of the few theoretically driven empirical investigations of SoS theory and TPB, the findings not only elucidate the significance of perceived behavioral control as the common ground in association with user adoption intention but also identify distinct qualities of the two sets of strategies that affect the likelihood of adoption. That is, proactive avoidance is more susceptible to normative influences, while reactive avoidance reflects user attitude and belief. This theoretical integration also helps identify diverse levels of intentions to strategically avoid opinion expression influenced by fear of isolation.
机译：目的本研究通过检查Facebook用户的意见表达避免，在政治讨论的背景下，通过检查Facebook用户的意见表达避免，对不列颠观点的反应来整合沉默（SOS）理论和计划行为理论（TPB）的螺旋。目前的一体化方法提供了更全面的框架，扩大了我们对在线意见表达和退出的理解。设计/方法/方法采用了横断面的在线调查，从东北大学招募了348名来自美国大学生的有效响应（61.5％的女性;平均年龄19.11）。调查结果将结果分类为六种Facebook功能的两套意见避免策略。采用“积极避免策略”的意图（过滤出不需要的信息）与描述性规范和感知的自我效能呈正相关，但与恐惧有关的恐惧和对辩论冲动的控制。关于采用“反应避税策略”（较小的令人痛苦的铰接），害怕孤立和对意见表达避免的态度是积极的决定因素，而感知对辩论冲动的控制再次施加负面影响。本研究的原创性/价值审查了用户采取的各种特征，以避免表达他们对反对意见的真实意见，更新我们对社交媒体环境中的意见条件的理解。作为SOS理论和TPB的少数理论驱动的经验研究之一之一，结果不仅阐明了与用户采用意图结合的共同点的感知行为控制的重要性，而且识别了影响其两组策略的截然特性通过的可能性。也就是说，主动避免更容易受到规范影响的影响，而无反应避免反映了用户的态度和信念。这种理论一体化也有助于确定各种各样的意图，以策略性地避免因恐惧而受到孤立的意见表达。

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