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首页> 外文期刊>International Journal of Innovation Management >ALL FOR THE MONEY? THE LIMITS OF MONETARY REWARDS IN INNOVATION CONTESTS WITH USERS
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ALL FOR THE MONEY? THE LIMITS OF MONETARY REWARDS IN INNOVATION CONTESTS WITH USERS

机译：一切都是为了钱？ 与用户创新竞赛中的货币奖励的限制

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摘要

Practitioners increasingly use innovation contests to harness the knowledge of external crowds for internal innovation purposes in exchange for prize money. While some innovation contests have the objective to attract professional experts from distant fields to obtain technical solutions, other innovation contests primarily target customers or users in order to generate new product and service ideas. Hence, external crowds differ substantially across, but also within, innovation contests in terms of personal needs in the innovation domain. Drawing upon the private-collective model of innovation, we argue that participants’ “userness” in terms of personal needs gives rise to non-monetary reward expectations and collectively oriented participation as opposed to the private pursuit of monetary rewards emphasised in innovation contests. Hence, the effectiveness of monetary rewards in innovation contests is bound to certain participants and behaviours. In particular, participants weigh non-monetary rewards more strongly against monetary rewards (1) when their personal need in the innovation domain is high, and (2) when choosing to engage collectively in evaluating and commenting on other contributions as opposed to submitting own contributions. We find support for these hypotheses in an empirical study where user participation in a real innovation contest is regressed on survey-based measures of expected rewards that users perceive prior to the contest. The observed effect sizes of the proposed shifts from monetary to non-monetary rewards are so pronounced that for a given level of personal need and a given type of participation behaviour only either reward type is effective and a compensational relation between both types of rewards does not exist. Monetary rewards are even detrimental and lower user participation if the two proposed boundary conditions are taken together.
机译：从业者越来越多地利用创新竞赛来利用外部人群的知识，以换取奖金的内部创新目的。虽然某些创新竞赛有目的是吸引远处领域的专业专家来获取技术解决方案，但其他创新竞赛主要是针对客户或用户的目标，以产生新的产品和服务理念。因此，在创新领域的个人需求方面，外部人群实质性差异很大，但也在创新竞赛中。借鉴私人集体创新模型，我们认为参与者在个人需求方面的“用户”引起了非货币奖励期望，而且集体导向的参与反对创新竞赛中强调的货币奖励。因此，在创新竞赛中的货币奖励的有效性涉及某些参与者和行为。特别是，当在创新领域的个人需求很高时，参与者对货币奖励（1）更强烈的衡量非货币奖励（1），并且在选择参与评估和评论其他捐款时，（2），而不是提交自己的捐款。我们在实证研究中找到了对这些假设的支持，其中用户参与真正的创新竞赛是对竞选用户在比赛前所察觉的预期奖励措施的回归。从货币换到非货币奖励的所观察到的效果大小是如此明显，对于给定水平的个人需求和给定类型的参与行为，只有奖励类型有效，两种类型的奖励之间的补偿关系没有存在。如果两个建议的边界条件一起携带，货币奖励甚至是有害的和更低的用户参与。

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