The next generation of products: Finding the 'sweet spot'An interview with Markus Boehm, Chief Market Officerat 5IG

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The next generation of products: Finding the 'sweet spot'An interview with Markus Boehm, Chief Market Officerat 5IG

机译：下一代产品：寻找“甜蜜的现象”采访马克布斯·博姆，首席市场官员5ig

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In developed and maturing markets, food and beverage manufacturers are struggling with slowing growth and are therefore seeking new growth opportunities. The challenge is establishing the right consumer space to identify the right customers and create the right kind of products. It's a similar story for emerging markets where the challenge is to provide relevant consumer products, and service areas where there's unlocked potential.

机译：在发达国家和成熟的市场中，食品和饮料制造商正在努力减缓增长，因此正在寻求新的增长机会。挑战是建立正确的消费者空间来识别合适的客户，并创建合适的产品。对于新兴市场来说，这是一个类似的故事，其中挑战是提供相关的消费产品，以及有解锁潜力的服务领域。

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《European Dairy Magazine》 |2018年第2期|共2页
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The next generation of products: Finding the 'sweet spot'An interview with Markus Boehm, Chief Market Officerat 5IG

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