Welcoming converters from around the World to Heidelberg’s Latest Packaging Event,Board Member Stephan Plenz said that the company can now clearly demonstrate it is at the forefront of digitisation in the package printing process.While print volumes overall are holding steady,there is a clear shift from commercial to packaging in most of the global markets.The of view.”Embellishments and added value as well as versioning and personalisation are all driving this growth,”he said,”as well as the current scares concerning the adverse effect of plastic waste on the environment.”
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