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A field experiment on consumer willingness to accept milk that may have come from cloned cows

机译：消费者接受可能来自克隆奶牛的牛奶的野外实验

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FDA policy states that meat and milk from cloned animals is as safe as those from conventional animals and thus such products do not need to be labeled. Therefore if the voluntary moratorium on these foods were to end, consumers would be uncertain which items were products of cloned animals. This study examined consumer willingness to accept (WTA) milk that may or may not have come from cloned cows to judge the market impact of this policy. Non-hypothetical field experiments at four diverse locations were conducted to determine the amount consumers would require to switch from a cup of conventional milk to one with potentially cloned cow milk. Nearly a third of participants submitted the maximum request of $5, indicating a complete unwillingness to switch, while another quarter requested no compensation. Tobit model results showed opinions, attitudes, and shopping habits highly influenced consumers' WTA. Accompanying survey results found a neutral opinion and low knowledge of cloning, but strong support for labeling despite being informed of the FDA conclusions. Given these findings, in the absence of policy changes voluntary labeling of milk as not being from cloned cows could be a likely future outcome.
机译：FDA政策指出，来自克隆动物的肉和牛奶与常规动物那些一样安全，因此不需要标记这些产品。因此，如果暂停这些食物的自愿暂停，消费者将不确定哪些物品是克隆动物的产品。本研究审查了消费者接受（WTA）牛奶可能或可能不会来自克隆奶牛来判断这一政策的市场影响。在四个不同地点的非假设场实验进行了确定，以确定消费者需要从一杯常规牛奶切换到一个潜在克隆的牛奶。近三分之一的参与者提交了5美元的最大要求，表明将完全不愿意切换，而另一季度要求没有补偿。 Tobit模型结果表明意见，态度和购物习惯高度影响了消费者WTA。随附的调查结果发现了一种中立的意见和对克隆知识的知识，但尽管被告知FDA结论，但仍然存在强烈的标签支持。鉴于这些调查结果，在没有政策变革的情况下，牛奶的自愿标签，因为没有来自克隆的奶牛可能是一个可能的未来结果。

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