...
  • 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Food Quality and Preference >Why a 'light' product package should not be light blue: Effects of package colour on perceived healthiness and attractiveness of sugar- and fat-reduced products
【24h】

Why a 'light' product package should not be light blue: Effects of package colour on perceived healthiness and attractiveness of sugar- and fat-reduced products

机译：为什么“光”产品包不应该是浅蓝色：包装颜色对糖和脂肪减少产品的健康和吸引力的影响

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Healthier foods (e.g. 'light' products with low fat or sugar content) often lead to lower hedonic evaluation and decreased satiating properties, putting these products at a sensory disadvantage compared to their regular counterparts. Nudging consumers towards healthy foods by making healthy foods more attractive may facilitate healthier food choices. Package colour communicates product properties and could be used to make a healthy product more attractive. Healthier alternatives are typically packaged in less vibrantly coloured, watered-down packages compared to their regular counterparts. Does this communicate the intended message?
机译：更健康的食物（例如，脂肪或糖含量低的浅色'产品）通常导致较低的蜂窝评估和降低的饱和性能，与他们的常规同行相比，将这些产品置于感官劣势。 通过制造健康食品更具吸引力的消费者对健康食品可能有助于更健康的食物选择。 包装颜色传达产品性质，可用于使健康产品更具吸引力。 与其常规同行相比，更健康的替代品通常在较少的振动上淋浴的套餐中包装。 这是否会传达预期的消息？

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号