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首页> 外文期刊>Food Quality and Preference >Preference segments among declared craft beer drinkers: Perceptual, attitudinal and behavioral responses underlying craft-style vs. traditional-style flavor preferences
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Preference segments among declared craft beer drinkers: Perceptual, attitudinal and behavioral responses underlying craft-style vs. traditional-style flavor preferences

机译：宣布的工艺啤酒饮酒者中的偏好细分：工艺风格与传统风格的风格偏好的感知，态度和行为反应

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Craft beer is a product category that continues to expand, and craft beer drinkers are generally differentiated from traditional (or mainstream) beer drinkers in terms of their preference for innovative beers with novel and complex flavor profiles, and greater involvement in beer and product-focused behaviors and activities. The present research explores the existence of flavor-driven segments within the overall craft beer segment, where some declared craft beer drinkers exhibit the characteristic craft beer preference (stronger and more complex flavors), while others exhibit a preference for less complex and more traditional flavors. Research conducted with craft-style and traditional-style beers (n = 6) confirmed such preference segments in a group of male New Zealanders (n = 120). The preference segments perceived the sensory and holistic/conceptual characteristics of the beers similarly. However, they differed in specific attitudes and behaviors toward craft beers that were associated with the extent of their use and exposure to craft beers. The presence of the two preference segments was interpreted as being the result of a normal transition of declared craft beer drinker preferences away from the lighter flavors of the traditional style beers to which they had been accustomed and toward the more novel and robust flavors of craft beers. This shift in flavor preferences is tentatively attributed to the same exposure effects (mere and evaluative) that are responsible for flavor preference development in other foods and beverages. The implications for craft and traditional brewers are discussed and suggestions for future research presented.
机译：工艺啤酒是一种产品类别，继续扩大，工艺啤酒饮用者通常在偏好于具有新颖和复杂的味道简介的创新啤酒的偏好方面与传统（或主流）啤酒饮用者的偏差，以及更大的啤酒和产品展示行为和活动。本研究探讨了整个工艺啤酒段中的风味驱动段的存在，其中一些宣布的工艺啤酒饮用者展示了特色工艺啤酒优先级（更强大，更复杂的口味），而其他人则展示较少复杂和更传统的口味的偏好。用工艺式和传统风格的啤酒进行的研究（n = 6）确认了一组男性新西兰人（n = 120）中的这种偏好段。偏好段认为啤酒的感官和整体/概念特征类似。然而，它们在与其使用程度和接触工艺啤酒的程度相关的工艺啤酒方面有不同的态度和行为。两种偏好段的存在被解释为宣布的工艺啤酒饮酒者偏好远离传统风格啤酒的较轻口味的正常过渡，他们已经习惯了习惯，朝着更加小巧的工艺啤酒口味。风味偏好的这种转变暂时归因于对其他食品和饮料中的风味偏好开发负责的相同曝光效果（仅仅和评价）。讨论了对工艺和传统啤酒厂的影响和对未来研究的建议。

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