Corporate social responsibility: The implications of cost improvement and promotion effort

Li Chaofan; Zhou Pin

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Corporate social responsibility: The implications of cost improvement and promotion effort

机译：企业社会责任：成本提升和促进努力的影响

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>We investigate the interaction of these two strategic decisions when corporate social responsibility (CSR) is incorporated into supply chain partners' decisions. Our results show that, with a noncooperative CSR scenario, the upstream manufacturer is more aggressive in investing in innovation to reduce production costs, which strategically lowers the wholesale price to retailers, and the downstream retailer is also less reluctant to engage in more promotion efforts to induce demand in comparison with a cooperative CSR scenario. Furthermore, the customer's sensitivity to promotion effort may hurt the CSR level of each party.

机译： >我们在公司社会责任（CSR）纳入供应链合作伙伴的决定时调查这两个战略决定的互动。我们的研究结果表明，由于非支持性CSR情景，上游制造商在投资创新方面更具侵略性，以降低生产成本，这策略性地将批发价格降低到零售商，而下游零售商也不愿意参与更多的促销工作与合作社的CSR情景相比，诱导需求。此外，客户对促销工作的敏感可能会损害各方的CSR水平。

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《Managerial and decision economics: The international journal of research and progress in management economics》 |2019年第6期|共6页
作者
Li Chaofan; Zhou Pin;
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作者单位

School of ManagementHuazhong University of Science and TechnologyWuhan Hubei Province China;

School of ManagementHuazhong University of Science and TechnologyWuhan Hubei Province China;

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正文语种 eng
中图分类国民经济管理;
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1. Corporate social responsibility: The implications of cost improvement and promotion effort [J] . Li Chaofan, Zhou Pin Managerial and decision economics: The international journal of research and progress in management economics . 2019,第6期

机译：企业社会责任：成本提升和促进努力的影响
2. Corporate Social Responsibility As Corporate Social Control: The Case Of Work-site Health Promotion [J] . Mikael Holmqvist Scandinavian journal of management . 2009,第1期

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6. The Performance Implication of Corporate Social Responsibility: The Moderating Role of Employee’s Prosocial Motivation [O] . Min-Jik Kim, Byung-Jik Kim 2021

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Corporate social responsibility: The implications of cost improvement and promotion effort

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