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首页> 外文期刊>Against the grain >Making the Most of Library Collections, While Multitasking: A Review of Best Practices for Marketing and Promoting Library Collections
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Making the Most of Library Collections, While Multitasking: A Review of Best Practices for Marketing and Promoting Library Collections

机译：在多任务处理中充分利用图书馆馆藏：市场营销和推广图书馆馆藏最佳实践的回顾

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摘要

As library users' demand for information continues to evolve, libraries must not only keep up with the demand, but stay relevant and interesting in the process. Some libraries may point a finger at Google and the Internet, but library professionals have to be realistic. Often what libraries fail to acknowledge is that in the 21st century they are not only competing for users attention, but they are often competing with multi-million dollar businesses. Businesses that most likely spend money, time and resources marketing and promoting their information to potential library users. Why shouldn't libraries expect to do the same? Or better yet, why would libraries believe that users would feel compelled to read or review a poorly marketed book or other library resource?
机译：随着图书馆用户对信息的需求不断发展，图书馆不仅必须跟上需求，而且必须在过程中保持相关性和趣味性。一些图书馆可能会指责Google和Internet，但是图书馆专业人员必须切合实际。图书馆常常不能承认的是，在21世纪，它们不仅在争夺用户的注意力，而且还经常与数百万美元的企业竞争。最有可能花费金钱，时间和资源进行营销并将其信息推广给潜在图书馆用户的企业。为什么图书馆不应该期望这样做？或者更好的是，为什么图书馆会认为用户会被迫阅读或审阅销售不佳的书籍或其他图书馆资源？

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