If you have not already noticed, some profound changes are taking place in personal transportation, hitherto known as 'car ownership'. While I believe the demand for independent personal mobility will remain as strong as ever, the way in which this will be delivered will alter dramatically. Many of today's great brands may fall victim to these impending changes as the consumer moves away from the concept of 'ownership' to the provision of a service. The likes of Uber and Lyft are the precursors of this 'hail a cab' trend, one of the consequences of which must be erosion in present-day brand loyalties.
展开▼
