Product differentiation and market segmentation in applesauce: using a choice experiment to assess the value of organic, local, and nutrition attributes. (Special Issue: Promotion through consumer information on food product credence attributes.)

James J. S.; Rickard B. J.; Rossman W. J.

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Product differentiation and market segmentation in applesauce: using a choice experiment to assess the value of organic, local, and nutrition attributes. (Special Issue: Promotion through consumer information on food product credence attributes.)

机译：苹果酱的产品差异化和市场细分：使用选择实验评估有机，本地和营养属性的价值。（特刊：通过消费者提供的有关食品信誉属性的信息进行推广。）

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Recently, there has been much interest among horticultural producers concerning the marketing of organic and locally produced food. A consumer survey was administered that asked respondents to choose an applesauce product from a list of products differentiated by price, and by labels that described fat content, nutrition content, and whether the product was grown organically and/or locally. Our analysis indicates that consumers were willing to pay more for locally grown applesauce compared to applesauce that was labeled USDA Organic, Low Fat, or No Sugar Added. Furthermore, we find evidence that increased knowledge of agriculture decreases the willingness to pay for organic and locally grown applesauce.

机译：最近，园艺生产者对有机和本地生产的食品的销售引起了极大的兴趣。进行了一项消费者调查，要求受访者从按价格以及描述脂肪含量，营养含量以及产品是否有机和/或本地种植的标签的清单中选择苹果酱产品。我们的分析表明，与标有USDA有机，低脂或无糖的苹果酱相比，消费者愿意为本地种植的苹果酱支付更高的价格。此外，我们发现有证据表明，增加的农业知识降低了购买有机和本地种植的苹果酱的意愿。

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来源
《Agricultural and Resource Economics Review》 |2009年第3期|共14页
作者
James J. S.; Rickard B. J.; Rossman W. J.;
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原文格式 PDF
正文语种 eng
中图分类农业经济;
关键词
applesauce; consumer preferences; consumer surveys; market segmentation; nutritive value; organic foods; sources; willingness to pay; Pennsylvania; USA;

机译：苹果酱;消费者偏好;消费者调查;市场细分;营养价值;有机食品;资源;支付意愿;宾夕法尼亚州;美国;

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1. Product differentiation and market segmentation in applesauce: using a choice experiment to assess the value of organic, local, and nutrition attributes. (Special Issue: Promotion through consumer information on food product credence attributes.) [J] . James J. S., Rickard B. J., Rossman W. J. Agricultural and Resource Economics Review . 2009,第3期

机译：苹果酱的产品差异化和市场细分：使用选择实验评估有机，本地和营养属性的价值。（特刊：通过消费者提供的有关食品信誉属性的信息进行推广。）
2. Consumer preferences for socially responsible production attributes across food products. (Special Issue: Promotion through consumer information on food product credence attributes.) [J] . McCluskey J. J., Durham C. A., Horn B. P. Agricultural and Resource Economics Review . 2009,第3期

机译：消费者对食品具有社会责任感的生产偏好。（特刊：通过消费者提供的有关食品信誉属性的信息进行推广。）
3. Documenting food safety claims and their influence on product prices. (Special Issue: Promotion through consumer information on food product credence attributes.) [J] . Li J., Hooker N. H. Agricultural and Resource Economics Review . 2009,第3期

机译：记录食品安全声明及其对产品价格的影响。（特刊：通过消费者提供的有关食品信誉属性的信息进行推广。）
4. Special Aspects of Formation of Organic Products Food Market Segment [C] . Valentina Kundius, Irina Kovaleva, Olga Rushchitskaya International Scientific and Practical Conference on Ecological-Socio-Economic Systems: Models of Competition and Cooperation . 2020

机译：有机产品的特殊方面是有机产品食品市场部门
5. The Analysis of Marketing Factors Influencing Consumers’ Preferences and Acceptance of Organic Food Products—Recommendations for the Optimization of the Offer in a Developing Market [O] . Boban Melovic, Dragana Cirovic, Branislav Dudic, 2020

机译：影响消费者对有机食品的喜好和接受程度的营销因素分析-在发展中市场中优化报价的建议
6. Special Issue on Promotion through Consumer Information on Food Product Credence Attributes [O] . Harry M. Kaiser 2009

机译：通过消费者信息促进食品凭证属性的特刊

Product differentiation and market segmentation in applesauce: using a choice experiment to assess the value of organic, local, and nutrition attributes. (Special Issue: Promotion through consumer information on food product credence attributes.)

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