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HUL TRAINS FOCUS ON PREMIUM PORTFOLIO

机译:赫尔火车专注于优质投资组合

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Consumer goods major Hindustan Unilever Limited(HUL)will continue to take tough calls as it keeps its eye on’premium’product launches amid rising incomes and higher awareness on premium brands,thanks to the Internet.Apart from switching to premium goods,instead of focusing on the bottom of the pyramid alone,HUL will harness innovation to boost sales and margins,the company said in its annual investors’meet.”HUL has reshaped the market significantly towards premium in all segments.In the laundry segment,the premium portfolio has been increased to 22 per cent in 2018 from 17 per cent in 2011,”Priya Nair,executive director(home care),pointed out.Meanwhile,upgrading of its product portfolio in the mid-segment has been deliberately kept low at 21 per cent in 2018 from 25 per cent in 2011.
机译:消费品主要的Hindustan Unilever Limited(HUL)将继续采取艰难的呼叫,因为它在升起收入和高级品牌的收入和更高的认识中,它将继续呼吁的艰巨的电话,因为Internet.apart从切换到高级商品,而不是 本公司在其年度投资者的次数中表示,亨卢斯将采用创新以提高销售和利润率的创新。“赫尔已经在所有细分市场中大大重新展开了市场。 2018年从2011年的178%增加到2011年的22%,“Priya Nair,执行董事(家庭护理),指出。偶尔,在中间部门的产品组合升级已刻意在21次以21分 在2018年的2011年25%。

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