Saka Shailaja runs a successful”Ro-ja's Industries”dabbling with providing beauty solutions for the past 25 years.What started as a beauty parlour,expanded into a full-fledged training facility and is currently gearing up to include manufacturing of beauty products.Undeterred by the logistical limitation of being from Karimnagar,a small not so well-developed town back,she made her venture count through hard work.Today she has two centres,one each in Karimnagar and Sircilla.She is going to pump in Rs 5 crore to increase the production of beauty products such as handwash liquid,soaps,creams,etc.The journey began with challenges,”Getting a place on rent for my beauty parlour was a problem.Nobody wants to let out to a Dalit woman.We face that discrimination even today.I didn't want to bluff and take place on rent.I struggled a lot,”relates the 45-year-old successful beautician turned entrepreneur.That is not all.She has trained 30,000 rural women in beautician course and made them small entrepreneurs on their own.
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