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首页> 外文期刊>Paint & Coatings Industry: Serving Liquid and Powder Manufacturers in the Global Marketplace >New Product Development Success Keys: The Moment of Commitment and the Engaged Executive
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New Product Development Success Keys: The Moment of Commitment and the Engaged Executive

机译：新产品开发成功键：承诺时刻和订婚执行

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The first and second articles in this series of four illuminated the new product development challenge and discussed the first two keys to sustained innovation success: maintaining a balanced innovation portfolio and a protected budget for innovation aimed at new markets and new customers.They provide helpful additional background for what is discussed in this article,and you can find them online at pcimag.com or in the December 2018 and March 2019 print editions.The series is based on work my firm did over the last 15 years on hundreds of new product development projects at global manufacturing companies.In the course of that work we extracted six practical techniques that can help you achieve consistent,long-term revenue growth.The GrowthPilot keys work because they make you better at three critical tasks:(1) asking the right questions at the right time during new product development,(2) minimizing your spend(in time and resources) on ideas that are unlikely to find market success,and(3) delivering the data that decision makers need to confidently make large investments in the best ideas.This article will describe the third and fourth keys: managing product development efforts differently before and after what we call the Moment of Commitment,and the role of an engaged executive in the process.
机译：这一系列中的第一个和第二篇文章都照亮了新的产品开发挑战，并讨论了前两个钥匙持续创新成功：维持均衡的创新组合和旨在为新市场和新客户的创新的受保护预算。他们提供了额外的帮助本文中讨论的背景，您可以在PCIMAG.com或2018年12月在2019年12月和2019年3月打印版本中找到它们。该系列是根据我公司在过去15年中完成的数百次新产品开发的工作全球制造公司的项目。在该工作的过程中，我们提取了六种实用技术，可以帮助您实现一致，长期收入增长。增长键合作，因为它们在三个关键任务中使您更好：（1）询问在新产品开发期间正确时间的问题，（2）最大限度地减少您的花费（及时和资源）对不太可能找到市场成功的想法， d（3）在最佳创意中提供决策者需要自信地进行大量投资的数据。这篇文章将描述第三和第四键：在我们称之为致电的时候，在我们所谓的情况下不同地管理产品开发工作在该过程中的订婚执行官。

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