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Stories about HPV vaccine in social media, traditional media, and conversations

机译:关于社交媒体,传统媒体和对话的HPV疫苗的故事

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How stories from media and social interactions shape parents' HPV vaccination decisions is poorly understood. We sought to characterize parents' exposure to such stories, as well as associations between story exposure and vaccination behavior. Study participants were 1263 parents of U.S. adolescents who had not yet completed the HPV vaccine series. In 2017, these parents completed an online survey about whether they had heard stories of people who were harmed by HPV vaccine or who got diseases HPV vaccine could have prevented. Almost half of parents had heard HPV vaccine stories, which were about vaccine harms only (19%), vaccine preventable diseases only (11%), or both (15%). Stories of harms more often came from social and traditional media; stories of preventable diseases more often came from conversations (all p 0.01). Parents who heard only stories about harms were less likely than those who heard no stories to have initiated HPV vaccination (23% vs. 33%, aOR:0.48; 95% CI:0.33:0.69). They were more likely to have delayed (79% vs. 66%, aOR:2.00; 95% CI:1.09:3.71) or refused (72% vs. 24%, aOR:8.87; 95% CI:4.09:19.25) HPV vaccination. Exposure to both stories about harms and preventable diseases was similarly associated with initiation, delay and refusal. Exposure to only stories about preventable diseases was not associated with initiation, delay or refusal. In conclusion, stories of HPV vaccine harms may be associated more strongly with vaccination behavior than stories of HPV vaccine preventable diseases. Communication campaigns should consider strategies to elevate stories of preventable diseases in social and traditional media.
机译:媒体和社会互动形式父母HPV疫苗接种决策的故事如何理解。我们试图将父母对这些故事带来的,以及故事曝光与疫苗接种行为之间的关联。研究参与者是1263名美国青少年的父母尚未完成HPV疫苗系列。 2017年,这些父母在在线调查中完成了关于他们是否已经听过由HPV疫苗伤害的人或患有疾病HPV疫苗的人的故事。几乎一半的父母听到了HPV疫苗故事,其中关于疫苗仅危害(19%),疫苗可预防疾病(11%),或两者(15%)。伤害的故事往往来自社会和传统媒体;可预防疾病的故事往往来自谈话(所有P& 0.01)。只听到危害的故事的父母不太可能比那些听到没有故事发起的HPV疫苗接种的故事(23%,AOR:0.48; 95%CI:0.33:0.69)。他们更有可能延迟(79%与66%,AOR:2.00; 95%CI:1.09:3.71)或拒绝(72%与24%,AOR:8.87; 95%CI:4.09:19.25)HPV疫苗接种。接触对危害和可预防疾病的两个故事与开始,延迟和拒绝类似地相关。暴露于只有关于可预防疾病的故事与启动,延迟或拒绝无关。总之,HPV疫苗危害的故事可能与疫苗接种行为更强烈地相关联,而不是HPV疫苗可预防疾病的故事。沟通活动应考虑对社会和传统媒体的可预防疾病的故事提升策略。

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