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首页> 外文期刊>Preventive Medicine: An International Journal Devoted to Practice and Theory >Youth self-reported exposure to and perceptions of vaping advertisements: Findings from the 2017 International Tobacco Control Youth Tobacco and Vaping Survey
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Youth self-reported exposure to and perceptions of vaping advertisements: Findings from the 2017 International Tobacco Control Youth Tobacco and Vaping Survey

机译：青年自我报告的风险广告的接触和看法：2017年国际烟草控制青年烟草和毒品调查的调查结果

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Countries have adopted various regulations to limit youth exposure to vaping product advertising. This study aims to examine youth exposure to and perceptions of vaping ads in Canada, England, and the US, three countries with varying vaping product advertising regulations. Data were analyzed from the 2017 ITC Youth Tobacco and Vaping Survey, an online survey of youth aged 16 to 19 years from a consumer panel (n = 12,064). The survey assessed vaping product ad exposure in the prior month, including channels, perceived appeal, and perceived target audience. Most young people reported some vaping product ad exposure in the past 30 days (Canada = 74%, England = 83%, US = 81%). Among those exposed to vaping product ads, more than one-third found them appealing (Canada = 36%, England = 38%, US = 43%). Stores that sell cigarettes were the most common venue for vaping ad exposure, although it was less common in Canada (46%) than in England (60%) or the US (60%), both of which had less restrictive regulatory environments. Ad exposure through websites or social media did not differ by country (Canada = 38%, England = 40%, US = 41%). Compared to those who never smoked or used vaping products, youth who reported smoking and/or vaping were more likely to report ad exposure through most channels. More than one-third of youth perceived that vaping product ads target nonsmokers (Canada = 47%, England = 36%, US = 48%). Our study suggests most youth are exposed to vaping product ads, which may promote product use. Except for online channels, cross-country differences in the channels of ad exposure may reflect contrasting regulatory environments.
机译：各国通过了各种规定限制青年风险产品广告。本研究旨在审视加拿大，英格兰和美国的青年风险和对三个国家的青睐和看法，其中三个国家有不同的探测产品广告规定。从2017年ITC青年烟草和Vapi​​ng调查分析了数据，从消费者面板（N = 12,064）的17岁以上青年的在线调查。该调查评估了在上个月的VAPING产品广告暴露，包括渠道，感知呼吁和感知目标受众。大多数年轻人在过去30天内报道了一些毒品广告暴露（加拿大= 74％，英国= 83％，US = 81％）。在暴露于VAPing产品广告的人中，超过三分之一的发现它们有吸引力（加拿大= 36％，英格兰= 38％，US = 43％）。销售卷烟的商店是Vaping广告暴露的最常见的场地，尽管在加拿大（46％）比英格兰（60％）或美国（60％）不那么常见，这两者都有更少的监管环境。通过网站或社交媒体的广告曝光并没有不同的国家（加拿大= 38％，英格兰= 40％，US = 41％）。与那些从未吸烟或使用过Vaping产品的人相比，据报道吸烟和/或衰败的青年更有可能通过大多数渠道报告广告暴露。超过三分之二的青年被认为是Vaping产品广告目标非闻名者（加拿大= 47％，英格兰= 36％，US = 48％）。我们的研究表明，大多数青少年都接触到VAPing产品广告，这可能会促进产品使用。除了在线渠道外，广告曝光渠道的跨国差异可能反映了对比的监管环境。

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