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首页> 外文期刊>Progress in Artificial Intelligence >THE INSTAGRAM'S INFLUENCE ON TRAVEL CONSUMER'S BEHAVIOR: AN ANALYSIS OF VOYAGE TOURISM
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THE INSTAGRAM'S INFLUENCE ON TRAVEL CONSUMER'S BEHAVIOR: AN ANALYSIS OF VOYAGE TOURISM

机译：Instagram对旅行消费者行为的影响：对航行旅游的分析

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摘要

The use of Instagram has greatly modified the relations of consumption. In the tourist segment, as the services are experimental, the use of the digital network in order to disseminate what was experienced in the trips is capable of arousing in others the desire to know such destinations. this Article has a general purpose of analyse in which way the consumption of touristic destinations is influenced by Instagram. The research characterizes itself by being qualitative, with exploratory character realized as a case study of the agency Voyage Turismo, localized in the city of Campina Grande-PB. It's concluded that the company, despite encountering certain difficulties, has been producing digital growth, investing in specialized agency for content creation, as well as adopting the strategy of differentiating its marketing channels.
机译：Instagram的使用极大地修改了消费关系。 在旅游段，随着服务的实验性，使用数字网络以传播旅行中经验的经历的东西能够在他人中引起了解这种目的地的愿望。 本文具有分析的通用目的，以这种方式，旅游目的地的消费受到Instagram的影响。 该研究通过定性表征了自己的特征，具有探索性的角色，作为对机构航行Turismo的案例研究，位于Campina Grande-PB市。 它得出结论认为，尽管遇到了某些困难，但已经产生了数字增长，投资了专门的内容创作机构，以及采用区分其营销渠道的策略。

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