There are hotels and there boutique hotels, the latter generally being on a smaller scale and featuring a special, more intimate atmosphere. It is not the number of rooms - all more or less the same and designed to provide a service rather than an experience - that ensures a hotel is economically viable. Hotel guests prefer accommodation that has an individual quality, a unique feel: creative design, a space that is unusual or exceptional even, and the impression that this is a hotel you need to have stayed in at least once in a lifetime.
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