...
  • 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>The health care manager >Innovation in Hospital Revenues Developing Retail Sales Channels
【24h】

Innovation in Hospital Revenues Developing Retail Sales Channels

机译：在医院收入开发零售销售渠道的创新

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Hospitals are facing increasing cost pressures due to cutbacks by Medicare, Medicaid, and managed-care organizations. There are also rising concerns that public policy may exacerbate the problem. In lieu of these concerns, nascent innovative ways of generating increased revenues are beginning to appear. In particular, a few hospitals have adopted retail sales practices to generate significant nonmedical services revenues. The hospital retail sales opportunity has been compared with that of the airport industry where nearly 50% of revenues are generated by sales of retail products as opposed to aeronautical-related transactions. This initial investigation included a qualitative interview of a health care retail sales expert and a pilot survey of 100 hospital senior executives to gauge the current state of this phenomenon. The industry expert suggested that only 2% of US hospitals have pursued this initiative in a meaningful way. Of the 44 survey responses, only 9 institutions were engaged in e-commerce or retail sales activities. Questions remain as to why this opportunity remains unrealized, and additional research is proposed.
机译：由于Medicare，Medicaid和管理组织的削减，医院面临着增加的成本压力。公共政策可能会加剧问题也有上升的担忧。代替这些问题，开始出现产生增加的收入的新生创新方法。特别是，一些医院采用了零售销售实践来产生重大的非医疗服务收入。该医院零售机会与机场工业的销售机会相比，零售产品销售产生了近50％的收入，而不是航空相关交易。本次初步调查包括卫生保健零售销售专家的定性访谈和100位医院高级管理人员的试点调查，以衡量本现象的当前状态。行业专家建议，只有2％的美国医院以有意义的方式追求这一倡议。在44项调查答复中，只有9个机构从事电子商务或零售销售活动。问题仍然是为什么这个机会仍然是未实现的，提出了额外的研究。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号