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Fear appeals and treatment side-effects: an effective combination for HIV prevention?

机译:恐惧感和治疗副作用:艾滋病毒预防的有效组合?

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摘要

Recent rises in the incidence of HIV infections among gay men in Australia have produced widespread discussion about appropriate health promotion responses. This has sometimes included calls for a return to fear-based campaigns, exemplified by the Grim Reaper advertisements in HIV. This paper discusses results from four focus groups that tested mock campaign material based on an appeal to fear. Five different poster images were tested among groups distinguished by age and HIV serostatus. Three posters used side-effects from treatments as the fear trigger and two used death from AIDS. A number of themes arose in response to the material including 'othering', shame and scepticism about HIV treatments. The meanings of these themes are explored in the light of current health-promotion theory. This data demonstrates that fear is an ineffective tool for HIV health promotion. It further demonstrates that feelings of shame and stigma are likely to be exacerbated in gay men, leading to poorer health outcomes invarious ways.
机译:在澳大利亚,男同性恋者中艾滋病毒感染率的最近上升已经引起了关于适当的健康促进措施的广泛讨论。有时,这包括呼吁恢复基于恐惧的运动,例如艾滋病毒中的死神广告。本文讨论了四个焦点小组的结果,这些小组根据对恐惧的呼吁测试了模拟竞选材料。在按年龄和HIV血清状况区分的各组中测试了五幅不同的海报图像。三位张贴者使用治疗的副作用作为恐惧的诱因,另外两张则使用了艾滋病造成的死亡。针对该材料出现了许多主题,包括对HIV治疗的“其他”,羞辱和怀疑。这些主题的含义是根据当前的健康促进理论进行探讨的。这些数据表明,恐惧对于促进艾滋病毒健康不是有效的工具。它进一步证明,男同性恋者的耻辱感和耻辱感可能会加剧,导致健康结果的各种方式变差。

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