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首页> 外文期刊>The tube & pipe journal >DEPLOYING A DIGITAL MARKETING STRATEGY
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DEPLOYING A DIGITAL MARKETING STRATEGY

机译：部署数字营销策略

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Many business owners tell me the worst part of their job is managing the sales force. For many small business owners, having a sales force is critical, but managing one is an unending hassle. It also represents a dichotomy: The sales force investment can be substantial, but few business owners think that they get the maximum return on that investment. That's usually why they've called me for assistance. While I strongly believe that a physical sales presence is necessary for revenue growth, the industry trend toward automation is playing a larger role in the advertising department as well. I don't have to tell you that the universal struggles with the COVID-19 contagion are making sales calls far more challenging than ever before.
机译：许多企业主告诉我他们的工作最糟糕的部分是管理销售队伍。 对于许多小企业主，拥有销售部队至关重要，但管理人员是一个无休止的麻烦。 它还代表了一种二分法：销售队伍投资可能是大量的，但很少有企业主认为他们得到了最大的投资回报。 这通常是为什么他们打电话给我寻求帮助。 虽然我强烈地认为，在收入增长是必要的物理销售业的时，但自动化的行业趋势也在广告部门发挥着更大的作用。 我不必告诉你，与Covid-19传感器的普遍斗争正在使销售额比以往任何时候都更具有挑战性。

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