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Exploring the linkage between exposure to mass media and HIV testing among married women and men in Ghana

机译：探索加纳已婚男女接触大众媒体与艾滋病毒检测之间的联系

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摘要

Although HIV testing is critical to the treatment and prevention of HIV/AIDS, utilization rate of HIV testing services among married women and men remains low in Ghana. Mass media, as a tool to increase overall HIV testing turnouts, has been considered one of the important strategies in promoting and enhancing behavioural changes related to HIV/AIDS prevention. Using the 2014 Ghana Demographic and Health Survey, the current study examines the relationship between levels of exposure to print media, radio, and television and the uptake of HIV testing among married women and men in Ghana. Results show that HIV testing is more prevalent among married women than their male counterparts. We also find that higher levels of exposure to radio is associated with HIV testing among women, while higher levels of exposure to print media and television are associated with HIV testing among men. Implications of these findings are discussed for Ghana's HIV/AIDS strategic framework, which aims to expanding efforts at dealing with the HIV/AIDS epidemic. Specifically, it is important for health educators and programme planners to deliver HIV-related messages through television, radio, and print media to increase the uptake of HIV testing particularly among married women and men in Ghana.
机译：尽管艾滋病毒检测对艾滋病毒/艾滋病的治疗和预防至关重要，但加纳已婚男女的艾滋病毒检测服务利用率仍然很低。大众媒体作为增加总体艾滋病毒检测人数的工具，被认为是促进和加强与艾滋病毒/艾滋病预防有关的行为改变的重要战略之一。本研究使用2014年加纳的人口与健康调查，研究了加纳已婚男女对印刷媒体，广播和电视的接触程度与艾滋病毒检测率之间的关系。结果表明，已婚妇女比男性的艾滋病毒检测更为普遍。我们还发现，较高水平的无线电辐射与女性艾滋病毒检测有关，而较高水平的印刷媒体和电视暴露与男性HIV检测有关。讨论了这些发现对加纳艾滋病毒/艾滋病战略框架的影响，该战略框架旨在扩大应对艾滋病毒/艾滋病流行的努力。特别是，对于健康教育者和计划制定者来说，通过电视，广播和印刷媒体传播与艾滋病毒有关的信息非常重要，以增加对艾滋病毒检测的接受程度，尤其是在加纳已婚男女之间。

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