Is ‘City Branding’ Worth Re‐Visiting?

机译：'城市品牌'值得重新访问吗？

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Abstract >This commentary attempts to briefly but critically discuss some of the potential factors that have made the 2005 article 'City Branding: An effective assertion of identity or a transitory marketing trick?' a well‐known and extensively cited article in the field of place branding. It includes an account of the major sources of inspiration and the main intentions of the article, as well as a necessarily personal reflection on its shortcomings. </abstract> </span> <span class="z_kbtn z_kbtnclass hoverxs" style="display: none;">展开▼</span> </div> <div class="translation abstracttxt"> <span class="zhankaihshouqi fivelineshidden" id="abstract"> <span>机译：</span><Abstract Type =“Main”XML：ID =“Tesg12403-Abs-0001”XML：Lang =“En”> <标题类型=“main”>抽象</ title> >此评论试图简要介绍，但批判性地讨论了2005年文章品牌的一些潜在因素：有效地对身份或短暂的营销技巧？在地名品牌领域的众所周知和广泛引用的文章。它包括对文章的主要灵感和主要意图的一个帐户，以及对其缺点的个人反映。</ p> </摘要> </span> <span class="z_kbtn z_kbtnclass hoverxs" style="display: none;">展开▼</span> </div> </div> <div class="record"> <h2 class="all_title" id="enpatent33" >著录项</h2> <ul> <li> <span class="lefttit">来源</span> <div style="width: 86%;vertical-align: text-top;display: inline-block;"> <a href='/journal-foreign-31532/'>《Tijdschrift voor economische en sociale geografie》</a> <b style="margin: 0 2px;">|</b><span>2020年第1期</span><b style="margin: 0 2px;">|</b><span>共4页</span> </div> </li> <li> <div class="author"> <span class="lefttit">作者</span> <p id="fAuthorthree" class="threelineshidden zhankaihshouqi"> <a href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=Kavaratzis Mihalis&option=202" target="_blank" rel="nofollow">Kavaratzis Mihalis;</a> </p> <span class="z_kbtnclass z_kbtnclassall hoverxs" id="zkzz" style="display: none;">展开▼</span> </div> </li> <li> <div style="display: flex;"> <span class="lefttit">作者单位</span> <div style="position: relative;margin-left: 3px;max-width: 639px;"> <div class="threelineshidden zhankaihshouqi" id="fOrgthree"> <p>Associate Professor of MarketingUniversity of Leicester School of BusinessKen Edwards Building University Road LE17RH Leicester UK;</p> </div> <span class="z_kbtnclass z_kbtnclassall hoverxs" id="zhdw" style="display: none;">展开▼</span> </div> </div> </li> <li > <span class="lefttit">收录信息</span> <span style="width: 86%;vertical-align: text-top;display: inline-block;"></span> </li> <li> <span class="lefttit">原文格式</span> <span>PDF</span> </li> <li> <span class="lefttit">正文语种</span> <span>eng</span> </li> <li> <span class="lefttit">中图分类</span> <span><a href="https://www.zhangqiaokeyan.com/clc/3030.html" title="世界经济地理">世界经济地理;</a></span> </li> <li class="antistop"> <span class="lefttit">关键词</span> <p style="width: 86%;vertical-align: text-top;"> <a style="color: #3E7FEB;" href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=city branding&option=203" rel="nofollow">city branding;</a> <a style="color: #3E7FEB;" href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=place branding&option=203" rel="nofollow">place branding;</a> </p> <div class="translation"> 机译：城市品牌;放置品牌; </div> </li> </ul> </div> </div> <div class="literature cardcommon"> <div class="similarity "> <h3 class="all_title" id="enpatent66">相似文献</h3> <div class="similaritytab clearfix"> <ul> <li class="active" >外文文献</li> <li >中文文献</li> <li >专利</li> </ul> </div> <div class="similarity_details"> <ul > <li> <div> <b>1. </b><a class="enjiyixqcontent" href="/journal-foreign-detail/0704024929992.html">Is ‘City Branding’ Worth Re‐Visiting?</a> <b>[J]</b> . <span> <a href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=Kavaratzis Mihalis&option=202" target="_blank" rel="nofollow" class="tuijian_auth tuijian_authcolor">Kavaratzis Mihalis </a> <a href="/journal-foreign-31532/" target="_blank" rel="nofollow" class="tuijian_authcolor">Tijdschrift voor economische en sociale geografie .</a> <span>2020</span><span>,第1期</span> </span> </div> <p class="zwjiyix translation" style="max-width: initial;height: auto;word-break: break-all;white-space: initial;text-overflow: initial;overflow: initial;"> <span>机译：'城市品牌'值得重新访问吗？</span> </p> </li> <li> <div> <b>2. </b><a class="enjiyixqcontent" href="/academic-journal-foreign_detail_thesis/0204119147444.html">CLINICAL USES OF INTRAVENOUS PROCAINE. 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