GRI has upgraded its website (www.gritires.com). Now, according to the company, it features "streamlined navigation and recognizes the farmers, construction workers and forklift operators who move the world." One purportedly unique feature of the website is its tyre finder tool which matches agriculture, construction and material handling tyres according to its application, rim size, tyre size and pattern. With this customers can pull up information such as tyre life, load-carrying capacity, ground stability as well as technical details to quickly assess if a particular product fits their needs. The detailed product catalogue enables easier search, allowing for transparency and business ease for an interested customer. A world of information can be availed with ease and the technical details are demarcated according to the specifications of different global markets. In line with its global focus, the website is also available in eight languages.
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