Yokohama's premium strategy bolstered by broad UHP range

Christopher Anthony

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Yokohama's premium strategy bolstered by broad UHP range

机译：Yokohama的高级策略被广泛的UHP系列突出

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Yokohama's Grand Design 2020 medium-term management plan identifies the expansion of the company's presence in the market for premium-grade car tyres as a strategic priority. Having secured awards and original equipment fitments, the Japanese manufacturer states that its range of high performance tyres is winning "a growing number of drivers and vehicle manufacturers looking to extract the maximum performance from their vehicles."

机译：横滨的宏伟设计2020年中期管理计划确定了公司在市场上的存在，以获得高档汽车轮胎作为战略优先事项。拥有担保奖项和原始设备配件，日本制造商指出其高性能轮胎的范围正在获胜“越来越多的司机和车辆制造商希望从他们的车辆中提取最大的性能。”

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《Tyres and Accessories》 |2019年第6期|共1页
作者
Christopher Anthony;
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1. Yokohama's premium strategy bolstered by broad UHP range [J] . Christopher Anthony Tyres and Accessories . 2019,第Juna期

机译：Yokohama的高级策略被广泛的UHP系列突出
2. Yokohama makes original equipment gains to back premium car tyre strategy: Performance cars from Mercedes-AMG, BMW, and Lotus fit Japanese manufacturer's rubber to new models [J] . Christopher Anthony Tyres and Accessories . 2019,第Feba期

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Yokohama's premium strategy bolstered by broad UHP range

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