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Shopping in virtual reality: a study on consumers' shopping experience in a stereoscopic virtual reality

机译：虚拟现实中的购物：对立体虚拟现实中的消费者购物体验研究

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The popularity of home-based stereoscopic television provides researchers and practitioners with possibilities of bringing stereoscopic virtual reality (StereoVR) at consumers' home. To further the investigation on the potential development of applying StereoVR in retailing, this research focuses on understanding consumers' shopping experiences in this new platform. The research team believes that the use of StereoVR has potentials to become a new arena for interactive business. To explore these potential uses of technology in retailing, the team designed and built a StereoVR, called "FutureShop," for implementing a virtual fashion retailing practices as well as collecting consumers' responses for further development. Participants are asked to complete a shopping process from product selection to purchase in FutureShop. The factors examined in this research included the consumers' purchase intention, interactive shopping and hedonic shopping experience. The findings and implications suggest that the StereoVR can make a significant contribution in creating more interactive experiences for apparel retailing by enhancing consumers' hedonic shopping experiences in the StereoVR.
机译：家庭立体电视的普及为研究人员和从业者提供了在消费者家中带来立体虚拟现实（Stereovr）的可能性。进一步调查对零售业立体罗姆的潜在发展的调查，这项研究侧重于了解消费者在这个新平台中的购物体验。研究团队认为，使用Stereovr的使用有可能成为互动业务的新舞台。为了探索零售业技术的这些潜在用途，该团队设计并建立了一个称为“FUTURESHOP”的立体声，用于实施虚拟时装零售实践，并收集消费者对进一步发展的回应。要求参与者从Futureshop购买购物过程。在本研究中审查的因素包括消费者购买意向，互动购物和蜂鸟类购物体验。调查结果和含义表明，立体洛夫可以通过加强在立体管中的消费者的蜂窝购物体验来为服装零售业创造更多互动体验。

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