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首页> 外文期刊>WC&P International: Water conditioning & purification magazine >Creative Marketing:Newark Makes Peace with POU after Crisis of Confidence Fades
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Creative Marketing:Newark Makes Peace with POU after Crisis of Confidence Fades

机译：创意营销：纽瓦克在信心危机淡化后与府和平与河豚有平

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Four years ago, when faced with a crisis By David H. Martin in spiking lead contamination levels in Flint, MI's community drinking water, panicked citizens looked to free bottled water as the only immediate solution. At the same time, they at first rejected free, lead-rated POU faucet filters offered by city officials. Why? Many people initially refused to believe that faucet filters work. This crisis of confidence in POU filters was repeated in Newark, NJ recently, where alarming levels of lead were detected in the public water supply. As in Flint, a cry went up for free bottled water and an initial rejection of some 39,000 PUR lead-rated, certified faucet filters purchased by the city.
机译：四年前，当大卫H. Martin面对令人恐吓的巨型恐怖污染水平的威尔·弗林特，Mi的社区饮用水，恐慌公民看起来像唯一的立即解决的水溶液。 与此同时，他们首次被城市官员提供的免费赠送的POU水龙头过滤器。 为什么？ 许多人最初拒绝相信龙头过滤器的工作。 这种危机在纽瓦克最近在纽瓦克重复了POU过滤器，其中在公共供水中检测到铅的铅水平。 与弗林特一样，哭泣的瓶装水瓶装，最初的拒绝了这座城市购买的39,000个PUR额定的，认证的龙头过滤器。

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