For Oded Shoseyov, a pioneering materials engineer, serial inventor and entrepreneur, nature is a source of inspiration. For the past 30 years, he has been unlocking nature's secrets to come up with exciting new plant-based materials that offer significant advantages over petroleum-based synthetic materials, particularly in terms of their sustainability. Professor Shoseyov discusses some of his most significant inventions and highlights the importance of intellectual property (IP) rights in ensuring that their benefits are widely accessible to society.
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