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首页> 外文期刊>Health education & behavior: the official publication of the Society for Public Health Education >“You Have to Approach Us Right”: A Qualitative Framework Analysis for Recruiting African Americans Into mHealth Research
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“You Have to Approach Us Right”: A Qualitative Framework Analysis for Recruiting African Americans Into mHealth Research

机译：“你必须接近我们”：一个定性框架分析，用于招募非洲裔美国人进入MHECHEATH研究

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摘要

Background . Despite the high ownership of smartphones, African Americans (AAs) remain underrepresented in health research and specifically mobile health (mHealth) research. This may be due to ineffective recruitment efforts. Purpose. To explore strategies for recruiting AAs into mHealth research and examine how these strategies may vary by gender and age-group. Method. Twenty triad focus groups ( n = 60) were conducted with AA males ( n = 9 groups) and females ( n = 11 groups). The framework method was used to manage, organize, synthesize, and analyze data themes by gender and age-group (18-29, 30-50, 51+). Results. Most participants owned smartphones (71%) and were willing to participate in mHealth research (62%). The participants narrative revealed the tension between mistrust of researchers and the excitement of participating in technology-based research. Both genders and all age-groups can be reached via word-of-mouth because it is the best advertisement. Personal contact must precede traditional and electronic recruitment strategies because we have to know you. Churches are excellent places for recruitment because they are trustworthy and have a repeat audience. Facebook may be effective for both genders and all age-groups because everybody is on Facebook and it can reach more people than text and e-mail. Beauty/barber shops may be limited in reaching both genders and age-groups, but especially young women who style their own hair natural, and young men who wear braids and dreadlocks. Personal contact must precede traditional and electronic recruitment strategies because we have to know you. Conclusion. A tailored, multipronged strategy that combines traditional recruitment methods with texting, e-mail, and social media may be effective in recruiting AA adults into mHealth research. ]]>
机译：背景 。尽管智能手机拥有高度所有，但非洲裔美国人（AAS）仍处于卫生研究和专门的移动健康（MHECHEATH）研究方面仍然受到尊重。这可能是由于无效的招聘努力。目的。探讨招聘AAS进入MHECHEATH研究的策略，并研究这些策略如何因性别和年龄组而异。方法。用AA雄性（N = 9组）和女性（n = 11组）进行二十三焦焦群（n = 60）。该框架方法用于通过性别和年龄组（18-29,30-50,51 +）管理，组织，综合和分析数据主题。结果。大多数参与者拥有智能手机（71％）并愿意参加MHECHEATH研究（62％）。参与者叙述揭示了对研究人员不信任与参与技术的研究的兴奋之间的紧张关系。可以通过口口达到所有者和所有年龄组，因为它是最好的广告。个人联系人必须先于传统和电子招聘策略，因为我们必须了解您。教堂是招聘的优秀地点，因为它们是值得信赖的并且有一个重复观众。 Facebook可能对所有年龄和所有年龄组有效，因为每个人都在Facebook上，它可以达到更多的人，而不是文字和电子邮件。美容/理发店可能有限，达到了一个人和年龄组，但特别是塑造自己的头发的年轻女性，以及穿着辫子和readlocks的年轻人。个人联系人必须先于传统和电子招聘策略，因为我们必须了解您。结论。根据发短信，电子邮件和社交媒体将传统招聘方法的量身定制的多强制战略可能有效地招募AA成年人进入MHECHEATH研究。 ]]>

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