Transocean keeps focus on business strategy, customer alignment as it embraces 'creative destruction' through digital transformation

JOSE GUTIERREZ

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Transocean keeps focus on business strategy, customer alignment as it embraces 'creative destruction' through digital transformation

机译：Transcocean一直关注经营策略，客户对齐，因为它通过数字转型拥抱了“创造性的破坏”

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SOMETIMES INNOVATION EMERGES from new technologies that enable a novel product offering or expansion of an existing product line. However, the most successful innovation takes root in new thinking, a new twist, a new angle or a paradigm shift that is aligned with business strategy to deliver value. As businesses and industries digitally transform, the driving force should be business strategy, with technology playing the fundamental role in the innovation process.

机译：有时创新从新技术出现，使新产品提供或扩展现有产品系列。然而，最成功的创新在新思维中扎根，一个新的扭曲，一个新的角度或范式转变，与经营战略保持一致，以提供价值。随着商家和行业的数字转变，驱动力应该是经营战略，技术在创新过程中发挥基本作用。

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《Drilling Contractor》 |2018年第4期|共3页
作者
JOSE GUTIERREZ;
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1. Transocean keeps focus on business strategy, customer alignment as it embraces 'creative destruction' through digital transformation [J] . JOSE GUTIERREZ Drilling Contractor . 2018,第4期

机译：Transcocean一直关注经营策略，客户对齐，因为它通过数字转型拥抱了“创造性的破坏”
2. Business Strategy for the Technology Revolution: Competing at the Edge of Creative Destruction [J] . William E. Halal Journal of the Knowledge Economy . 2015,第1期

机译：技术革命的商业策略：在创意破坏的边缘竞争
3. Environmental Turbulence as a Moderator on the Impact of Transformational Leadership and IT Business Strategy Alignment on EIS Adaptation [J] . Hashim Zameer, Ying Wang, Humaira Yasmeen, International journal of information systems in the service sector . 2020,第3期

机译：环境湍流作为调理者，转型领导的影响及其业务战略对齐对EIS适应的影响
4. ???Creative destruction??? v ???Creative accumulation???: Organisational transformation challenges confronting electricity distribution monopolies [C] . Paul Newbury, Mark Paterson IEEE PES Asia-Pacific Power and Energy Engineering Conference . 2015

机译：创造性破坏v“创造性的积累”：配电垄断企业面临的组织变革挑战
5. Modeling customer -focused engineering program alignment by means of group consensus and analytical hierarchy process analysis. [D] . Hartmann, David Herbert. 2004

机译：通过小组共识和层次分析法，对以客户为中心的工程计划一致性建模。
6. Addressing Sustainable Social Change for All: Upcycled-Based Social Creative Businesses for the Transformation of Socio-Technical Regimes [O] . Sara Calvo, Andrés Morales, Pedro Núñez-Cacho Utrilla, 2020

机译：应对所有人的可持续社会变革：以升级为基础的社会创意企业促进社会技术体制的转变
7. A capability based framework for customer experience focused digital transformation [O] . Neeraj Sahu, Hepu Deng, Alemayehu Molla 2018

机译：基于能力的客户体验集中数字转型的框架

Transocean keeps focus on business strategy, customer alignment as it embraces 'creative destruction' through digital transformation

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