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Predicting engaging in cosmetic surgery: A test of the role of doing and not doing cognitions

机译:预测化妆品手术的参与:对做手作用而不是做认知的考验

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摘要

The decision-making process underlying cosmetic surgery for esthetic purposes has been rarely investigated. To fill in this gap, we examined the determinants of undergoing plastic surgery among women within a framework that considers that the intentions to undergo and to not undergo surgery are related to different motivational systems that could both contribute to behavior. To do so, we assessed the goals underlying both options and theory of planned behavior constructs (Attitude, Perceived Behavioral Control, Subjective norms) related to undergoing and not undergoing plastic surgery as well as risk perception among a convenience sample of women (N = 265). Results confirmed that undergoing and not undergoing plastic surgery are related to different but not opposite goals. More importantly, both intentions predicted actual behavior but with the intention of not undergoing weighing more than the intention of undergoing plastic surgery. Finally, results supported previous research showing that risk perception does not add to predicting behavior. This contribution, therefore, supports the adoption of a decision-making framework to provide additional information to individual and social factors that can explain why women are undergoing plastic surgery for esthetic purposes or not.
机译:对美学目的的决策过程潜在的化妆品手术均已升级。为了填补这一差距,我们研究了一个框架内妇女在妇女中进行的整形手术的决定因素,认为经历的意图和不接受外科的不同励志系统有助于行为。为此,我们评估了与正在进行的和未接受整形外科以及不接受整形外科以及妇女的便利样本中的态度,感知行为控制,主观规范的态度,感知行为控制,主观规范的目标的目标(态度,感知行为控制,主观规范)(n = 265 )。结果证实,正在进行且未接受整形外科与不同但不是相反的目标有关。更重要的是,这两个意图都预测了实际行为,但有意不受接受整形手术的意图。最后,结果支持以前的研究表明,风险感知不会增加预测行为。因此,这一贡献支持采用决策框架,为个人和社会因素提供额外信息,可以解释为什么女性正在接受审美目的进行整形手术。

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