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A study on the development of Xitang's homestay tourism from the perspective of consumer purchase behaviour

机译:消费者购买行为视角下Xitang寄宿家庭发展的研究

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摘要

With the continuous improvement of people's living standards, tourism, especially the accommodation industry, is developing rapidly. As an important part of non-standard accommodation industry, it has developed rapidly in recent years, especially by the consumption of the new youth generation. Consumer buying behaviour is an important factor affecting the development of the house. This paper studies the status of Xi tang's residential development from the angle of "consumption purchase behaviour" and passes the local residence to Xi tang. On the basis of the current status of the development of Xi tang's residence and the theory of consumer purchase behaviour, the residents' motivation of accommodation is investigated, including the adjustment of pressure and relaxation for most tourists to choose the consumption motivation of the Xitang lodging. From the aspects of relevant policies, service quality and living environment, the corresponding countermeasures and suggestions are put forward.
机译:随着人们生活水平的不断提高,旅游业,尤其是住宿业,正在迅速发展。作为非标准住宿行业的重要组成部分,近年来迅速发展,特别是通过新青年的消费。消费者购买行为是影响房屋发展的重要因素。本文研究了西唐的住宅发展从“消费采购行为”的角度,将当地居住传递给Xi Tang。在目前的发展现状,X唐居住的发展和消费者购买行为理论,研究了居民的住宿动机,包括调整压力和放松,为大多数游客选择xitang住宿的消费动机。从相关政策,服务质量和生活环境方面,提出了相应的对策和建议。

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