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An Investigation of Attachment Factors to Digital Product

机译：对数字产品附着因素的调查

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摘要

Modern innovation technology is shifting toward human-oriented technology structure combining technology and emotion. In this context to optimize user experience from user?s perspective, it is necessary to understand consumer?s usage experience and interaction between users and products in specific contexts. This study explores consumer?s product usage experience and interaction with product to identify what kind of values consumers seek. By doing so, this study aims to identify how to structure a product and system to form emotional bond and attachment relations. Specifically, this study seeks to identify how users feel while interacting with products and which values they regard importantly in the experience of product. In doing so this research present an alternative to design new products and systems supportive of developing more emotionally cherished digital products. In the study, the researchers have conducted interactive elements analysis through FGD. Of the user-product interaction factors collected via the survey, interaction services common in diverse brand products were extracted and classified. Then qualitative survey was conducted in order to analyze the effect interaction elements on the attachment. To evaluate the predictive power of the independent variables (satisfaction for four interactive factors: function*person, function*system, emotion*person, emotion*system) on the dependent variable of attachments (attachment, possessive attachment and experiential attachment) a multiple regression analysis was performed. Finally, IPA (importance-performance analysis) was performed to find out which service experience needs to have an improved. Attachment is an essential factor for sustainable product. Designing and developing interaction experience enhance not only the practical value of a product but also its emotional value to form a relationship of attachment. Also, positive interaction is expected to improve product values, generate the sense of attachment to the product and expand product lifespan to improve the quality of user-product relationship. Therefore, it is essential to form products and design systems based on the understanding of the relationship between product and consumer which is formed based on the interaction with product and consumer usage experience during their possession of the product. Products should be designed to give positive and pleasant usage experiences to consumers and facilitate interaction with them in order to build consensus with user, let them attach special meaning to it and form a relationship of attachment.
机译：现代创新技术正在转向以人为本的技术结构组合技术和情感。在这种情况下，优化来自用户的透视的用户体验，有必要了解消费者的使用体验和在特定上下文中的用户和产品之间的互动。本研究探讨了消费者的产品使用经验和与产品的互动，以确定消费者寻求什么样的价值观。通过这样做，本研究旨在确定如何构建产品和系统，以形成情绪债券和依恋关系。具体而言，本研究旨在确定用户在与产品互动的同时感受的感觉以及他们认为在产品经验中的价值观。这样做，这项研究提供了一种设计新产品和系统支持，支持更多情绪化的数字产品。在研究中，研究人员通过FGD进行了互动元素分析。通过调查收集的用户 - 产品交互因素，提取和分类多样化品牌产品中常见的交互服务。然后进行了定性调查，以分析附件上的效果互动元素。为了评估独立变量的预测力（四个互动因子的满意度：功能*人，功能*系统，情感*人，情感*系统）在附件（附件，占有附件和经验附件）的依赖变量上进行多元回归进行分析。最后，执行IPA（重要性 - 绩效分析）以了解需要有所改进的服务经验。附件是可持续产品的必要因素。设计和开发互动体验不仅增强了产品的实际价值，而且增强了它的情绪价值，以形成附着的关系。此外，预计阳性相互作用将提高产品值，为产品的附件感，并扩大产品寿命以提高用户 - 产品关系的质量。因此，必须基于对产品和消费者之间的关系的理解来形成产品和设计系统，这是基于与产品和消费者使用经验的互动形成的产品和消费者使用经验。产品应旨在为消费者提供积极和愉快的使用经验，并促进与他们的互动，以便与用户建立共识，让他们对其附加特殊含义并形成附着的关系。

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