...
  • 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Journal of foodservice business research >Critical Issues and Challenges in theManagement of International Restaurant Franchises: Franchisee Perspective
【24h】

Critical Issues and Challenges in theManagement of International Restaurant Franchises: Franchisee Perspective

机译：国际餐馆特许经营管理中的关键问题和挑战：特许经营透视

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

This article identifies critical issues affecting international franchisees operating foreign franchise restaurants in Korea, including franchisor selection criteria, restaurant site selection, and training needs. A total of 80 questionnaires were distributed to restaurant managers operating U.S. restaurant franchises in Korea. Fifty-seven managers completed the questionnaire and participated in the study. The results of the study revealed that a highly efficient franchise system and a fair franchisecontract are the most important factors that respondents consider in selecting an international franchisor. The results of the study further indicated that shopping mall and department stores were the preferred sites for restaurant franchises. U.S. restaurant executives engaged in international restaurant franchising or looking to develop international restaurant franchises in Asian countries could develop a competitive international franchising strategy based on the results of this study.
机译：本文确定了影响韩国外国特许经营餐厅的国际特许经营商的关键问题，包括特许经营者选择标准，餐厅网站选择和培训需求。 共有80项问卷分发给韩国的餐厅经营者。 五十七名经理完成了调查问卷并参加了该研究。 该研究的结果显示，高效的特许经营体系和公平的特许经济组织是受访者在选择国际特许经营者时考虑的最重要因素。 该研究的结果进一步表示，购物中心和百货商店是餐馆特许经营的首选地点。 美国餐厅的高管从事国际餐厅特许经营或寻求开发亚洲国家的国际餐馆特许经营权可以根据本研究结果制定竞争激烈的国际特许经营战略。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号