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首页> 外文期刊>Journal of health care for the poor and underserved >Lessons from a Broad-based ACA Outreach Effort: Promises and Pitfalls
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Lessons from a Broad-based ACA Outreach Effort: Promises and Pitfalls

机译：广泛的ACA外展努力的课程：承诺和陷阱

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摘要

The Marketplace Coverage Initiative (MCI) sought to expand awareness and ACA Marketplace enrollment in the greater Kansas City Area. The MCI was evaluated through interviews, surveys, and focus groups. Two main findings are particularly relevant for future Marketplace enrollment efforts. First, the link between contacting someone and actual enrollment is tenuous as follow-up is challenging. Outreach efforts that only track contacts, such as appointments and email addresses, lack information needed to assess enrollment. Linking outreach activities to enrollment outcomes leads us to a dramatically different conclusion about using big data and campaign-style tactics than evaluations of similar techniques such as that pioneered by Enroll America in 11 states. Second, there is a large chasm between the knowledge levels of the uninsured and the decisions they face on the Marketplace. Based on these findings, outreach efforts were redesigned for the 2014 open enrollment period to focus on smaller, community-driven projects.
机译：市场报道倡议（MCI）试图扩大大堪萨斯城地区的意识和ACA市场入学。 MCI通过访谈，调查和焦点小组进行评估。两种主要调查结果与未来市场入学措施特别相关。首先，联系某人与实际入学之间的联系是脆弱的，因为随访是具有挑战性的。 OutReach努力，只有跟踪联系人，例如约会和电子邮件地址，缺乏评估注册所需的信息。将外展活动与入学成果联系起来，我们将我们的大量不同的结论有关使用大数据和竞选风格的策略而不是类似技术的评估，例如由英国在11个州注册美国的开创性。其次，在没有保险的知识水平和他们面临的决定之间存在大的鸿沟。根据这些调查结果，为2014年公开入学期重新设计了外展努力，专注于较小的社区驱动的项目。

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